Racecourses team up with Colossus Bets

Posted 3 years ago
Plumpton Ladies Day 92

British racecourses and Colossus Bets have announced a significant partnership that looks set to enhance the future pool betting offering on British Racing.

This arrangement between the Pool Betting Project Steering Board, currently representing 54 racecourses and Colossus Bets will ensure that customers have access to an innovative ‘exotic’ bets portfolio, including cash out opportunities, access to the ‘Syndicates’ platform provided by Colossus Bets and six and seven figure minimum guaranteed prize pools.

It is the Syndicates platform that could be especially interesting to Racegoers Club members, potentially offering them the chance to buy into large permutation bets across various races on some of the biggest days.

Nigel Roddis, Managing Director of the British Racecourses pool betting project, said, “This arrangement gives us access to the most advanced and flexible pool betting platform available, so I am delighted that we have been able to partner with Colossus Bets.

“I am particularly excited by the possibilities provided by the Syndicates feature which will enable the crowdfunding of tickets into racing pools. Syndicates will allow punters to very publicly advertise their opinions and to encourage others to join in their bets. Syndicate tickets could be created by a recognised pundit, racing personality or just a regular punter. It will be exciting and fun and should provide our Racing TV channels with compelling content.”

David O’Reilly, COO of Colossus Bets said, “Pool betting on horseracing is a sleeping giant and we look forward to working with British Racing to bring cutting edge features and technology to racing punters, with life-changing prize pools.”

More details on the product offering will be provided in due course. The bets will be available on-course, via a remote betting platform to be offered by the racecourse consortium and via third party betting operators including Colossus Bets and its existing network of partner operators.

To date 54 racecourses have signed commitments to launch the new service. These include those under the banners of Jockey Club Racecourses, such as Aintree, Cheltenham, Epsom Downs and both Newmarket racecourses; and Arena Racing Company, such as Chepstow, Doncaster and Lingfield Park; large independent tracks including the likes of Goodwood, Newbury and York; smaller independent courses including Cartmel, Leicester, Ludlow, Plumpton and Salisbury; and all of Scottish Racing: Ayr, Hamilton Park, Kelso, Perth and Musselburgh.